Creative Work - Alzheimer's Association

 

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Situation:

For a special fundraising event, our local chapter of the Alzheimer's Association wanted to produce a video profiling a family that was dealing with this horrible disease and what the Association was doing to help.

Solution:

Though I was working for the Alzheimer's Association as a care consultant (a licensed master-level social worker), the director of development was able to tap into my production and storytelling talents to help create a video called "Reason to Hope."

Results:

An emotional tribute to a wonderful family, and a powerful marketing tool to raise awareness and money to meet the growing demand for our chapter's vital services.

Click image to view video